District L

I have a confession:

I never, ever wear watches. Digitals are tacky and analog watches are just plain dangerous. I would constantly run the risk of my boss asking for the time... "Oh, sorry. I didn't bring my phone to the meeting and I don't know how to read this damn thing."

Despite my troubling relationship with timepieces, Nick and I headed to the Swatch party yesterday evening, which celebrated the launch of their "New Gents Collection." The Gansevoort Park Avenue was glittering as co-host Nikki Reed walked down the red carpet on Park and 29th to present the new line. Other guests included Richie Rich, Kelly Rutherford, and Jessica Stam.

The watches, which were inspired by the 1980s originals, maintained a modern feel with frosty tones and larger dials. We admired the presented collection while enjoying champagne, specialty cocktails, and the occasional hors d'oeuvre.

The party hit its peak when violinist, Caitlin Moe, rocked out against a Daft Punk remix. And YES, she was awesome.

Post by Amanda LaMela

Regardless of the season, a crowded social calendar is always the it-accessory. How else will you update your Facebook status?

Stop panicking, please! We've outlined enough Tweet-worthy events to keep you away from that Mark Zuckerberg movie:

Tomorrow, Wednesday October 6, Nikki Reed will be hosting a private launch for Swatch "New Gents Collection." At 8pm, the District L duo will be heading to Gansevoort Park Avenue for the collection's cocktail party. Not far from this timely event, BlackBook will be hosting The Obsessions Party at the Royalton. The trendiest guide to the city will be celebrating their October issue from 7-10pm.

Thursday --when this dreary weather is finally expected to break!-- Allison Parris will be hosting a trunk show from 5:30-8:30pm. Shop and sip champagne at her showroom on 208 W. 29th Street.

Have another fashionable happy hour on Friday. Join us at Custo Barcelona's Press Day Preview around 5:30pm for bubbly and bites. Can't make it over to Spring Street in time? Then, head over to the RE:FORMSCHOOL VIP Reception. Join the likes of Cynthia Rowley, Terence Koh, and Laura Dawn for the exhibition reception on 233 Mott St.

Kirill was out. Why weren't you?

Post by Amanda LaMela