We met Nora Logan of Pure Dead Brilliant during her jewelry showcase at Norwood last month. Concocting collections from curious inspiration, this globetrotter-turned-designer agreed to answer a few of our questions.



Who do you have in mind when you are designing?
I often have myself in mind when I’m designing, often my designs come from thinking about something I would want to wear! I also have my friends in mind, thinking about their style and use that as a benchmark. It’s fun for me to imagine what people close to me would like to wear since I know them personally.
You created a collection titled, “Who says cassettes are dead.” What was the first cassette you've ever owned?
It was this mix tape that my mother made for exercising in the mid-80s and I had it until my first year at university – it had Elvis Costello, Squeeze, Dire Straits, Bonnie Raitt, the Pet Shop Boys. It was incredible.
Name one artist that you find completely 'Pure Dead Brilliant.'
Recording artist? l am loving Frank Ocean right now.
You have transported fans with your 'Move Me' collection -- now which is your preferred mode of transportation?
Nothing is better than driving a scooter, which is how I get around in Bali. I want to get one for New York but it’s a bit daunting to think of driving in the chaos here.
How would you describe your overall aesthetic?
It is an off-the-cuff, bold aesthetic, one that doesn’t take itself too seriously but is still serious about beautiful quality in both material and design.
After living in some of the best cities in the world, do you have any favorites?
I can’t choose! It’s always going to be between New York and London.
Name one little-known fact about yourself that you'd like readers to know.
I speak Indonesian fluently!
















