A little less than a month ago, GucciMuseo – a shrine to the famed Italian design house – opened its doors in Florence. During my return last week, I made my way through the multi-level style sanctuary in Piazza del Signoria. This sartorial time capsule houses recent and archive collections, as well as a small Gucci shop, café, and lifestyle items predating 1930.
Upon entering GucciMuseo, guests are immediately presented with mobile luxury, the Gucci 1979 Cadillac Seville. With iconic trim and an interlocked GG medallion, the leather-packed Gucci-mobile made for an impressive welcome.
Ascending into the fashion fortress, a record of the works from Guccio and Aldo Gucci to Tom Ford and Frida Giannini, I allowed my fingers to graze over red carpet originals chosen by stars like Hilary Swank, Naomi Watts, and Kate Beckinsale, despite security’s watchful eye.
Finally, I entered the last exhibition, a small cinema dedicated to The Film Foundation. In partnership with Martin Scorcese, Gucci provided funding to preserve chic masterpieces like La Dolce Vita and A Woman Under the Influence.
From preserved film classics to feathered horse-bit frocks, the Gucci empire was built upon, and currently operates under one age-old decree:
“Quality is remembered long after price is forgotten.” – Aldo Gucci
Post by Amanda LaMela
