Aug31
District L discovered contemporary footwear brand, Feiyue, at Rendez-Vous NYC back in February 2009. Raan Parton, creative director for Apolis Activism and Feiyue spokesperson, presented the canvas-based collection, emphasizing the label’s inspiration through travel and movement. Even the word ‘Feiyue’ translates to “flying forward” in Chinese.
Combining their fresh aesthetic with established functionality, this French label has gained worldwide fervor since its launch in 2006. Now, over two years after District L's initial introduction, Feiyue lands in our inbox, taunting us with a mystery event scheduled for September 10.
That's right. Sometime on 9/10, somewhere in the Meatpacking District, something is going to happen. And we're going to be ready.
Post by Amanda LaMela
Feb23
Feiyue (pronounced Fe-yu-e), a footwear line that caught District L's eye today at Rendez-Vous, combines a modern aesthetic with traditional functionality. According to Raan Parton, creative director for Apolis Activism who was at Rendez-Vous today representing the brand, Feiyue got its start in 1920's China as a utilitarian array of footwear used primarily in Martial Arts.
"All along its history, [Feiyue] has been a reference among all Chinese social categories from the countryman to the politician, from the captain of the national soccer team to the famous Shaolin masters"- Overview Prospectus, Feiyue Shoes.
How egalitarian!
Feiyue's look is a mesh between the functional styling of Superga and the shape and detailing of Asics Tigers (Asics Mexico 66 is quite similar to their signature shoe; maybe Feiyue's influences stretches farther than we thought.) Check out some of the photos we snapped today and you can be the judge.
Check out Feiyue and be sure to pop into an Odin New York to get up close and personal. District L will definitely be picking up a few pairs.
Feiyue Shoes
Odin New York
Post by Nicolas Seraleyva
