Your Soho Runway

districtl — Sun, 29 May 2011 12:09:47 EDT

As I spent my Saturday shopping in the unacquainted sun, the season’s newfound heat drove me into an air conditioned shop on the corner of Broome and Mercer. With eclectic décor and racks of unique pieces arranged by hue, Runway SOHO had a one-of-a-kind feel, despite its dangerous proximity to Broadway’s mass-market stores.

The engaging sales associate immediately approached, asking if we needed anything to drink – and he clearly implied “anything”, considering there were bottles of champagne with the appropriate stemware on cue for whoever requested. He took us through the boutique, explaining the concept of Runway SOHO and highlighting some of their exceptional pieces.

The store’s objective is to offer clients distinctive apparel that is locally designed and produced. In fact, the clothing’s origin is so local, that almost everything is created inside the shop. Runway SOHO employs a team of qualified stylists, personal shoppers, and in-house tailors who are prepared to improve your wardrobe while maintaining your personal style.

So, I decided to give this a whirl:

I was looking for a long, casual dress that was not dry-clean only. I wanted a flowing summer look that was safe against Water Street winds and impromptu boat excursions. Lastly, it had to look appropriate with stilettos…

Success.

Lynn Cohen, the designer and owner of Runway SOHO, will be one of your accommodating fashion guides at 450 Broome Street. Having designed apparel for 35 years, you can be assured you are in competent hands. So sit back, grab a glass of bubbly, and prepare to be impressed in Soho.

Post by Amanda LaMela

District L

Your Soho Runway