Mercedes-Benz Fashion Week's most clever sponsor, EFFEN Vodka, held an intimate cocktail party in the IMG Fashion Lounge on Sunday evening. As we grabbed our first round of Picture Perfects, our EFFEN hosts shared a few facts about their sassy brand:
'EFFEN' is Dutch for 'smooth.'
EFFEN is the self-proclaimed "bartender's brand," designed by industry professionals in both packaging and taste.
Although we had never heard of EFFEN Vodka before, EFFEN boasts a 120-year-old recipe.
While we can't complain about the BAWLS we sucked down last season in Bryant Park, most can agree there is nothing better than a little EFFEN.
