District L

R Bar’s red-drenched interior and downtown location set the fitting tone as guests arrived for Lois Eastlund’s Fashion Presentation. Just minutes away from her namesake boutique on 153 Ludlow, Lois spent her final minutes preparing models as friends and fans shared cocktails and conversation along underlit banquets.

Infusing new and classic color palettes into her signature mod styles, Lois offered the audience colorblocking with a kick: Hued geometrics, metallic trims and glossy, diagonal shapes – each look more eye-catching than the next.

Post-finale, invitees were ushered into the back room of R Bar for a special performance by The Happy Problem. Donning Lois Eastlund designs, their performance included new songs like Curvature, Headcase, and The Prettiest Girl.

Post by Amanda LaMela

Thanks to the beautiful marriage of fashion and nightlife, “Don’t feed the models” and “Thanks, It’s Vintage” are not just overused Fashion Week phrases – they’re cocktails.

This season, The Empire Hotel will be celebrating the one-year anniversary of Mercedes-Benz Fashion Week at Lincoln Center with aptly named elixers and a stylish makeover. Moises de la Renta, son of Oscar, created a signature dress for the hotel’s Fashion Week Ambassadors. In turn, The Lobby Bar of The Empire Hotel will be serving up “Moises’ Fashion Fix,” an enticing rum conconction.

For the entire month of September, you'll be due for some fashion-themed booze.

"Well, don't just stand there. Get me a drink!"

Post and Image by Amanda LaMela

EFFEN Vodka is the Official Vodka of Mercedes-Benz Fashion Week. With plans to throw an EFFEN Cocktail Party during the week-long runway event, EFFEN Vodka will introduce their signature EFFEN concoctions. Lincoln Center is about to get EFFEN crazy.

Just so you know, EFFEN means "smooth" in Dutch... Right, who was the smart-ass who used GoogleTranslator for that one?