Jul09
Jules Kim of Bijules launched her style-centric film Amasia with an event at the Tribeca Grand Hotel yesterday evening. Showcasing a "fish scale" three-piece ring, the cinematic project revolves around environmental movement, the power of water, and the beauty in nature's power. Juxtaposing natural footage with special effects, the film uses shots taken during Kim's latest trip to Iceland.
The vivacious designer told District L about the initial moments of her project: "I warned [Diane Pernot], 'Are you sure you want me to be part of this? I'm gonna fuck your shit up.'" Kim, who is known for her tongue-in-cheek humor and irreverent creativity, repeatedly praises the collaborative aspect of the film. “I watched the finished product for the first time on my floor with my laptop -- and I was immediately brought tears," admitted the designer.

Post by Amanda LaMela
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by: districtl
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Tags: jewelry, Film, vodka, New York City, tribeca grand hotel, BIJULES NYC, Jules Kim, amasia, bujules by jules kim, diane pernot, fish scale ring
Jul07
TV might be on the radio, but fashion is on the silver screen -- and tomorrow evening, District L will head to the Tribeca Grand for another sartorial screening in the name of style: Kim Jules of Bijules is pairing with Wardenclyffe for the launch of Amasia. Created for Diane Pernet's curatorial project at Vicenza Oro, the film will be introduced exclusively with Italian Vogue.
Kim Jules is a New York-based jewelry designer that fuses dark humor and modern innovation into her captivating collections. Look out for her Amasia launch tomorrow.




Post by Amanda LaMela
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by: districtl
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Tags: rings, Diane Pernet, bijules, Italian vogue, tv on the radio, fashion films, bird skull, BIJULES NYC, Jules Kim, tribeca grand, amanda lamela, wardenclyffe, curatorial project, vicenza oro, dark humor, modern innovation, hair earings, sartorial screenings, amasia, hotel party, vodka bar