Last night's party involved scented undergarments, vodka lemonade, and Alan Cumming.
Held in Liberty Hall of The Ace Hotel, his provocative "anti-celebrity" launch party drew us in with a lively crowd of industry insiders.
Gone are the days of being accosted by aggressive perfume ladies with scented paper strips. Thursday’s event provided a table of fragrance-soaked briefs by Nasty Pig. Naturally, guests were encouraged to take a whiff.
Balancing a glass of organic vodka in one hand and twirling a tiny, scented pair of men's briefs in the other? Forget what you learned in Consumer Behavior 101, kids -- because that's what we call 'marketing'.
Post by Amanda LaMela