This past summer, we told you about ALICE, Alice Temperley's new diffusion line, that is now preparing for launch alongside the Temperley London Fall 2010 RTW collection.
Select pieces have already been seen hitting the streets, girding the loins of Fearne Cotton and Ben Grimes. The line is, thankfully, not a far departure from Temperley London; it features light jersey pieces, t-shirts, summer dresses, and the label's signature leather and denim biker jackets.
Temperley really did do it properly- why partner up with Target (we're talking to you, Rodarte), when you can just launch your own diffusion line that people will eat up?
