Feiyue (pronounced Fe-yu-e), a footwear line that caught District L's eye today at Rendez-Vous, combines a modern aesthetic with traditional functionality. According to Raan Parton, creative director for Apolis Activism who was at Rendez-Vous today representing the brand, Feiyue got its start in 1920's China as a utilitarian array of footwear used primarily in Martial Arts.
"All along its history, [Feiyue] has been a reference among all Chinese social categories from the countryman to the politician, from the captain of the national soccer team to the famous Shaolin masters"- Overview Prospectus, Feiyue Shoes.
Feiyue's look is a mesh between the functional styling of Superga and the shape and detailing of Asics Tigers (Asics Mexico 66 is quite similar to their signature shoe; maybe Feiyue's influences stretches farther than we thought.) Check out some of the photos we snapped today and you can be the judge.
Check out Feiyue and be sure to pop into an Odin New York to get up close and personal. District L will definitely be picking up a few pairs.
Post by Nicolas Seraleyva